This Time the Web Wins.
Tuesday, November 3rd, 2009Some people out there are still crying the 30 sec spot is dead. It’s not. It’s simply not. It still remains one of the best formats for informing a mass audience quickly. But to truly influence an audience, sometimes you need a little more time. And time is something the web always has plenty of. (I think it steals it from facebook application users personally. Just a theory.)

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