Next on How I Got a Job in Advertising
Tuesday, December 5th, 2006Episode 3 will cover the infamous book. I will speak to the following:
- What is a book & what does it need to do?
- What should it contain?
- What is a mini-book?
- How do I make my book?
I’m still looking for a couple of CD’s or Agency Recruiters to speak to what they look for in an excellent book. In the mean time, let me recommend some reading to help point you in the right direction - Hey Whipple Squeeze This by Luke Sullivan and Pick Me
by Nancy Vonk and Janet Kestin. Both are in paperback and can be read in under a week.

