Rule #2 – We hire people we like more...

Not too long ago, the advertising program at The Academy of Art University hosted an industry panel with senior level creatives from some of top shops in San Francisco. It was an opportunity for students to gain useful insight to the process of landing a job in a local agency. I personaly learned a lot from this panel. Not so much by what they said, for the most part their answers where straight forward typical recitals of the process they use for vetting talent. What I learned was the importance of the next question. more...

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